Focus On Profit Programme

Mission Statement:

“We will empower our client farmers with up-to-date technical advice, financial expertise to set and achieve financial goals, provide a blueprint for profitable and environmentally sustainable farming and ensure an enhanced quality of life”


The joint Kerry Agribusiness/ Teagasc “Focus on Profit” Programme focuses on improving the technical and financial performance of dairy farms in the Kerry Agribusiness catchment area. Consistent with the mission statement, the programme aims to provide Kerry Agribusiness milk suppliers with tools to increase farm profit by focusing on sustainable improvements in farm productivity.

The Kerry Agribusiness/Teagasc “Focus on Profit” Programme is structured as follows:

  • Monitor Farm Programme comprising 10 Monitor Farms and 5 Heavy Soils Farms.

  • Discussion Group Programme with 40 Discussion Groups.

  • Monitoring of grass growth across the Kerry Agribusiness catchment.

  • Targeted campaigns on grazing management, soil fertility, milk quality and farm systems.

  • Farm Info-Zone events to enhance programme participation among all suppliers.

All Kerry Agribusiness milk suppliers can participate in a range of meetings, farm walks and workshops throughout the catchment.

Kerry Agribusiness and Teagasc Celebrate Monitor Farm Programme.

Kerry Agribusiness and Teagasc recently celebrated 25 years of working collaboratively on the Joint Programme which commenced in 1994 and was an innovative concept of peer-led learning and knowledge transfer. This was the first such programme in Ireland and formed the foundation of sustainable dairy production within the Kerry Agribusiness milk supplier base.         

To celebrate the 25th Anniversary a number of videos of past and present Monitor Farmers were recorded and over the next few weeks these videos will be available on the MilkedIn APP.  

The final video in our Monitor Farm Programme 25 Year Celebration series profiles John Macnamara from Hospital, Co. Limerick. John and his family have a long association with the Monitor Farm Programme having participated throughout the Programme. John is the 2018 Grassland Farmer of the Year. We would like to thank John and his family for sharing their story.



Monitor Farm Grass Measurement and Milk Data